Gerber
Technology’s ideation2015 Inspires Fashion Industry’s Next Generation
October
Software Conference Features Student Design Competition
Thursday, October 1,
2015•Categories: Apparel/Fashion,
CAD, PLM, Software
TOLLAND, Conn., USA
Gerber Technology’s ideation2015
will pay homage to the classic fashion of The Darnell Collection, a famous
vintage garment compilation, as it inspires fashion design students through a
competition that highlights the key role of technology in design.
ideation2015, the premier software
conference for the fashion, apparel, accessories and footwear industries, will
be presented at Caesars Palace in Las Vegas on October 29-30 by Gerber
Technology, the world leader in integrated software and automation solutions
for the apparel and industrial markets.
“In fashion today, a garment’s
process from concept to creation can be time consuming and expensive,” said
Mike Elia, Gerber CEO. “Gerber’s software and automation solutions can enable
virtual sampling and global collaboration to cut time to market dramatically. Our
student competition will showcase the creativity of these talented new
designers, while introducing them to the advantages of technology in the design
and development of fashion.”
ideation2015’s design competition
for students pursuing a degree in fashion design will use vintage dresses from
The Darnell Collection as inspiration. The Darnell Collection is one of the
largest private fashion collections of its type in existence today, containing
over 8,000 pieces from 32 different countries. The Collection includes garments
from many of the leading designers in fashion history. “Our mission is to
preserve, develop and enhance the collection’s ability to educate, interpret
and inspire existing and new audiences for the better understanding and
appreciation of the art of fashion,” said Charlotte Smith, owner of the
Collection.
Students participating in the
competition will create an original garment inspired by one of five decades of
dresses from the Collection:
• The 1940s – Balenciaga
• The 1950s – Horrockses
• The 1960s – Adolfo
• The 1970s – Oscar de la Renta
• The 1980s – unlabelled
One finalist design for each of
the five decades will be chosen from among the student entries. Those designs
will be unveiled in a fashion show hosted by Smith, and several will be
recreated in AccuMark® 3D.
“What better way to demonstrate
how technology can help bring products to market quickly, and to nurture and
showcase design leaders of the future, than through a fashion competition that
celebrates one of the largest private vintage clothing collections in the
world,” Elia said.
In addition, Tim Gunn,
Emmy-winning co-host and mentor for Lifetime’s Project Runway, will present the
keynote at ideation2015, and will be present for the fashion show. Gunn has
lectured widely on fashion and lifestyle design, and on his role as member of
the administration and faculty at Parsons School of Design.
With the theme, “Everything has
changed. But one thing hasn’t,” ideation2015 will highlight the technology and
new developments that have dramatically changed the fashion industry. For more
information or to register for the conference, which is October 29 and 30 at
Caesars Palace, Las Vegas, visit www.gerbertechnology.com/ideation/.
About Gerber Technology:
Gerber Technology delivers
industry-leading software and automation solutions that help apparel and
industrial customers improve their manufacturing and design processes and more
effectively manage and connect the supply chain, from product development and
production to retail and the end customer. Gerber serves 17,000 customers in
130 countries, including more than 100 Fortune 500 companies, in the aerospace,
apparel, fashion, composites, packaging, furniture, technical textiles and
transportation interiors industries. The company develops and manufactures its
products from various locations in the United States and Canada and has
additional manufacturing capabilities in China.
Based in Connecticut in the USA,
Gerber Technology is owned by Vector Capital, a San Francisco-based, global
private equity firm specializing in the technology sector and managing more
than $2 billion of equity capital.
Media Contact:
Julie Pompa, APR
jpompa@communica.world
419-244-7766
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| Balenciaga late 1940s |
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| Horrockses of London 1950s |
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| Adolfo late 1960s |
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| Oscar de la Renta 1970s |
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| Unlabelled 1980s |
